Hi, I'm Michelle Kundodyiwa!

Welcome to my creative portfolio

A bit about me

Bringing 5 years of experience in CPG & Beauty marketing and ​communications, I excel in crafting innovative marketing campaigns ​for renowned global brands. My achievements have earned ​acknowledgment from esteemed media organisations such as ​ADWeek and The Drum. Additionally, I have had the privilege of hosting ​a presentation on the creator economy and key insights at the ​Cannes Lion's Awards Headquarters, addressing an audience of 50 ​advertisers and key professionals.

Outside of my professional career, I am a passionate content creator ​engaging with a dedicated audience of over 30,000 followers. ​Balancing both these roles allows me to seamlessly integrate personal ​insights into strategic thinking. This unique perspective not only ​enhances my ability to connect authentically with audiences but also ​brings valuable insights and measurement capabilities to the creator ​economy and professional roles in this space.

Top Skills

Creator and Client Relations

Conrtracts & Negotiations

Insights & Measurement

Cross-functional team

collaboration

Public speaking

Marketing Strategy

Career Highlights

2023

2020-21

Leading on the first Whalar x Snap partnership

Contributed on the Haig Club Miami launch

2020

Helped launch Haig Club e-commerce D2C offering

Presenting at

In October 2023 I had the pleasure of presenting at Cannes Lions International Festival of Creativity HQ in London and the response was overwhelmingly positive. I am delighted to have been able to blend my industry expertise in the creator economy with my personal journey as a content creator.

During the presentation, I looked at the evolution of the creator economy, shared the difference between influencers and creators, and ended the presentation looking ahead to the future of brand collaborations. The main aim was to educate the internal team at Cannes Lions on the role creators play and why they are so important. Hopefully with any luck, we will see the introduction of an entirely new category dedicated to creators in future award ceremonies.

@WearMichelleTravels

What began as a hobby has transformed into a journey where cultivating an audience of over 30,000 followers has granted me a holistic 360 view of the creator economy.

In the past three years, I've nurtured my Instagram following and most recently have been growing my presence on TikTok and YouTube. My audience can expect candid commentary, advice on affordable luxury travel and petite styling. I've also had the privilege of collaborating with prestigious brands such as Dyson Hair, Charlotte Tilbury, Netflix, Disney, Panasonic Beauty, Starling Bank and various hotel chains.

@izzierodgers

134k followers 4.26% RER

AdWeek Visionary Award Winner 2022 - Best Feature for Marketing Award for Philips Sonicare

@max_hovey

144k followers 2.05% RER

Challenge

Philips were launching the new Sonicare Prestige 9900 and wanted to rival the market leader. Philips didn’t want a typical oral care ad, which can be formulaic and push perfection. Now more than ever, audiences want reality and to see a legitimate story from a person with an honest take.

strategy

We decided to take a bold approach to put a diverse group of creators in the message. From body positivity enthusiasts, to people with chronic acne, we chose to work with creators you wouldn’t normally see in toothbrush ADs. They would reveal their personal reasons to smile and evoke our audience to explore their own. We conceptualised, strategised and project management the whole campaign from start to finish.

@joannajkenny

85.6k followers 3.98% RER

@aaliyahramseyy42.8k followers 9.26% RER

***RER - Reach engagement rate

RESULTS

14M

impressions

*** Organic and paid results

Challenge

@jonathanjoly

3.7M followers 6.8% VER

Robinsons wanted to generate a buzz on TikTok, enticing individuals to embrace their thirst by using the new Gargle O’Meter AR filter. This campaign was all about sparking joy and amusement through lively and enjoyable activities with Robinsons.

@kjbr0wn

1.9M followers

5% VER

strategy

@aliyahxelia

376k followers 9.03% RER

@Sharky

1.9M followers

13.55% VER

Collaborating with a diverse blend of family creators and youthful entertainers, we strategically opted for an AR Filter on TikTok. Why? We were fuelled by data highlighting a quadrupled boost in user engagement, with audiences dedicating an extra 75 seconds to interact with brands using AR, resulting in an impressive 70% surge in brand recall. Our mission was to craft an unforgettable and immersive experience, solidifying a profound connection between consumers and the irresistibly refreshing essence of Robinsons.

***VER - Based on avg. view engagement rate

RESULTS

1.3M

Video views

*** Organic results.

ORGANIC UGC RESULTS:

219k

branded effect page VISITORS

*Videos posted by TikTok users with the AR filte

@poppycooks4M followers 13.70% VER

UK

The Drum Winner: Social Influencers Category 2023 for Oatly Works In (Almost) Everything campaign

@simplyni__

4.3M followers 13.79% VER

UK

Challenge

Oatly wanted to showcase that it' oat drink was one of a kind and can work in (almost) every recipe. They wanted recipe focused content on Instagram and TikTok that tapped into unique and diverse passions.

strategy

We collaborated with prominent figures in the UK food scene, such as restaurant owner Thomas Straker, MOB Kitchen alum Poppy O'Toole, and popular food creator What Willy Cook, to position Oatly as a frontrunner among both oat and non-oat consumers. Our goal was to produce engaging, genuine, and entertaining content that thoroughly showcased Oatly's versatility in a wide range of recipes.

@mrsflury

152k followers 6.37% RER Switzerland

@jo.semola

232k followers

2.94% RER Germany

*** Organic results.

@amelia0livia1.

513.4k followers 8.25% VER

Challenge

Clinique wanted to drive awareness of it’s Moisture Surge 100 product, speaking to the ingredients & benefits of the product through playful and lighthearted POV or Manifestation Videos.

@daninicholls

84.2k followers 4.06% VER

strategy

@zakheath

330.1k followers 12.14% VER

@shakeel.murtaza

118.7k followers

5% VER

Leaning into the culture of self-betterment and emotional storytelling, we harnessed the manifestation trend to highlight Moisture Surge's advantages. The content emphasised the themes of building resilience, confronting daily challenges, and uncovering one's true potential.

Additionally, we crafted a unique soundscape in collaboration with Universal Studios, featuring water and twinkling sounds that evoke both moisture and a dreamy atmosphere associated with manifestation.

***VER - Based on avg. view engagement rate

RESULTS

6.69M

Video views

*** Organic and paid results.

@christxiee

1.1M followers 7.75% VER

@tanicha_rose

53.5k followers 4.63% VER

Challenge

L’Oreal wanted to drive awareness & engagement for it’s Luxe Division brands on TikTok by tapping an always-on roster of creators to share engaging content capitalising on relevant TikTok trends (e.g. latte makeup)

@laytonlamell

76.9k followers 7.94% VER

@pipiquiroz

58.8k followers 7.38% VER

***VER - Based on avg. view engagement rate

strategy

RESULTS

We launched a first of its kind program, which allowed for creative and reactive content within a matter of days. We casted a diverse group of creators in the beauty, skincare and fragrance sector with strong content capabilities and an affinity for luxury brands.

11 L'Oréal brands were able to effectively engaged with diverse TikTok communities, remaining attuned to ever-evolving trends and relevance in real time.

812.5k

Video views

*** Organic results.

@thisisplanetfood

574.5k followers

3.51% VER

@.jack.cooks

128.3K followers 5.66% VER

Challenge

Heinz has been the perfect food companion for generations but people were forgetting to invite Heinz to their meals. We needed to remind them that Heinz's glorious selection of condiments are the perfect way to improve any meal.

@renes.cravings

188.9k followers 9.62% VER

@veganezer

62.7k followers

4.27% ER

strategy

To capture the attention of foodies and their fans our messages needed to be practical and engaging. We asked our ambassadors to incorporate Heinz products as ingredients or condiments into everyday mealtime moments. Re-think regular meals. Innovate on seasonal recipes. Twist the classics. Heinz wasn’t going to tell people it was delicious, our foodie creators were going to prove it.

RESULTS

24.6M

IMPRESSIONS

*** Organic and paid results

Email

michellekundo@gmail.com